September 24, 2022

5 ways to curate content like a pro and keep your blog fresh

5 ways to curate content like a pro and keep your blog fresh


5 ways to curate content like a pro and keep your blog fresh

Let’s face it: many bloggers, brand managers, and small business owners find it difficult to consistently churn out new, high-quality content for their readers. However, you also need to consistently put out new content if you don’t want your site to slide down Google’s search engine rankings or lose the attention of your target audience.

What if there was another way to keep up with content needs without always writing new pieces? It appears that there is – content curation. Let’s break down 5 ways to curate content and keep your blog fresh.

First – Why Curate Content?

Many marketers and brand owners wonder why they would bother to curate content when they can create it instead. Content curation can be compared to the selection of the materials and exhibits displayed in a museum. Even if the museum has far more stuff behind closed doors than it can fit, the museum curator decides what the audience sees. It affects the audience’s perception and can drive the conversation in one way or another.

There are many reasons why you might consider putting together high-quality content for your brand as well. For example, compiling content:

  • Effectively lets you create or post new or mostly new content for much less effort than whipping up brand new pieces
  • Can also boost your search engine rankings through smart linking and keyword strategies
  • Can build brand authority for your target audience members. Put the right stuff together, and your website visitors will think of you as an expert in your niche.

However, you need to practice content curation wisely to see big improvements. Let’s look at 5 ways you can curate content effectively.

Create a “Current Stuff” list and update it regularly

One of the easiest ways to curate content regularly is to create a “list” or blog list of current topics, blog posts, or things you think your readers will be interested in. This “current stuff” list may be updated regularly, such as weekly or monthly.

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Then you can push that blog post or list back to the top of your content stream. As long as most of the content in that piece is new, Google probably won’t penalize you. And you get the chance to bring people back to your site regularly to see what new content recommendations you have in store.

You can build a “current stuff” list with posts from your own website, posts from partner blogs, or news articles related to your industry/niche. It depends on you!

Bootstrap new articles with research of existing ones

However, you can also use content curation smartly and use this process to create new articles. How?

You can take the research you’ve already done for existing articles, and then use that research to provide new insights to your customers and target audience. You can start new articles to post on your blog or business website in two main ways.

Use your own articles

First, you can use your own articles and their research points. Say you wrote an article two weeks ago about a great insight into your industry. You could write another piece this week using many of the same high authority sources, but focus on a different aspect of the same topic.

For example, imagine you wrote an article about the best ways to communicate with your customers as a veterinary office. For the new article, you can take the same research points from the old article, but the new piece revolves around the best ways to communicate with long-term customers rather than new ones.

In this way, you have made a new article, and your blog will gain authority in the niche. But you’ll also do less research and spend less time on the new piece than you would otherwise.

Use articles from elsewhere

You can also take article points and research from other websites, including competitors in your industry. Note that you must be careful when doing this. For starters, every sentence you write must be 100% unique to avoid being accused of plagiarism or penalized by Google.

That said, taking the points or insights of other bloggers and sites in your industry and reframing them to be even better is neither illegal nor immoral. It’s only you who stays ahead of the competition by beating other similar companies at their own game.

Draft bite-sized posts with multiple sources

Modern audiences’ attention spans are getting shorter, so it might be wise to lean into this and make bite-sized posts or blog articles rather than longer pieces. However, don’t sacrifice high authority sources and research to support your points.

Try to create very small posts with many sources. Use bullet points to summarize all the most important information and easily direct your audience members to your primary sources. This way, you can curate content by grabbing a bunch of relevant research points and data and then slapping together a basic summary of all that data without spending too much time writing a long blog post.

Summarize and streamline social threads

Social threads on platforms like Facebook, Twitter, and Instagram are great for driving engagement, but they can also serve as a form of content curation.

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Imagine you had a great conversation with one of your customers on Twitter. Instead of writing a big blog about it, simply include a few screenshots of the Twitter thread and summarize the conversation.

You can bring the same points you introduced on Twitter to readers of your blog and then link them to your social media profiles. This way, your social media conversations can bring your brand more into the spotlight and serve as a form of content creation (or curation, in this case), reducing the amount of time you have to spend writing original blog pieces.

Create a “Highlights” article with links to longer pieces

Finally, you can curate content from your own website if you have a large archive of past pieces that have performed well. Instead of rewriting the articles (which takes a lot of time, even if you use the same sources), you can create a bookmarked article and link to all that old content in it.

For example, you can start with a new summary that opens up the topic to your readers. Then link a bunch of past posts related to the current blog topic. Include a summary of each piece, so readers know which older blogs to click on.

Not only is it great for creating new content through curation, but it also drives traffic to old blog posts that might not be doing much for your site these days.

Shut down

There are many ways to curate content effectively and reap the rewards. Try to use each of these efforts together for maximum results. As you master these methods, you will save a lot of time and still produce as much content for your readers as before!

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