Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly.
It’s even harder if you have to do it regularly. According to various studies, 75% of marketers struggle to find time to create content.
This is where content curation comes in. It’s a smart way to leverage existing content, posts, and other material created by others to provide value to your audience.
Image source: Bit Rebels
This post will cover everything you need to know about content curation and how to leverage it for your business.
Dive in and explore a creative way to build more content while staying creative and fresh.
What is content curation?
Content curation is the process of finding and selecting content that is relevant to your audience and then sharing it in a way that provides value.
However, that doesn’t mean you just share any old content you come across. The key to successful content curation is being strategic about the content you choose and share.
It’s also important to be thoughtful about how you share this content. This is where many businesses don’t get the most out of content curation. As you continue reading, you will decide to use this useful strategy in your own business with the right content curation tools.
Examples of creative ways to curate content
To get a better picture, let’s look at three smart examples of content curation done right.
1. Book recommendations
Image source: James Clear
Here is a simple but effective example of content curation. Author James Clear recommends his favorite and most impactful books to his audience.
This type of content curation is useful because it helps the audience members grow personally – something that Clear’s audience wants to do.
2. Creative decor ideas with Pinterest
Image Source: Rachel Elise Art | Pinterest
You can also curate content using social media platforms like Pinterest. Check out this ‘Board’ for Table Settings created by an artist. It is a useful and informative source for people to get ideas about table settings for various occasions.
3. Thought Leadership Content with Scoop.it
Image source: Scoop.it
Another example is using a content curation tool like Scoop.it to establish your business or yourself as a thought leader in a knowledge area.
By compiling the latest news, trends and your own insights on a web page and distributing them with your network, you can develop into a recognized thought leader. You will build a brand for your business or yourself and build an image of authority and trustworthiness.
Why Content Curation Matters
Now that you know what content curation is and you’ve looked at some examples, you probably realize how important it is to use it as a marketing strategy.
You get several critical benefits that help you grow your business:
- This is a powerful way to establish your authority and expertise in a niche
- You can easily create content without generating it from scratch
- curation can help build relationships with other experts in your field
- If done correctly, it can help you drive traffic back to your website or blog
- Content curation is a great way to break down complex topics for your audience
- Engage a community by sharing group news or local events
Now that we know all that, let’s take a look at how you can curate content and some of the best tools to use.
How to compose content
It’s not enough to string together blog posts and social media posts and call it a day. You should approach content curation as a powerful content marketing strategy that provides value to your audience.
Let’s break down each step you need to take to combine different sources of information to create the best effect.
1. Set a goal for your content curation activities
Before you start creating content, it’s important to set some goals for what you want to achieve.
- Are you looking to establish yourself as an expert in a certain area?
- Do you want to provide valuable information to your audience?
- Looking for new ideas to create your own content?
Once you know what you want to get out of curating content, you’ll develop the right format and gather relevant content from around the web.
2. Research and spot opportunities
It’s also important to do your research on what types of content are out there and what may be missing.
Your research will also inform you about the most talked about topics and any possible gaps in the conversation. Identifying these opportunities ensures that your curations are interesting and help your audience.
There are many tools out there to help you do your research. For example, BuzzSumo is one tool you can use to see what’s trending. Or you can browse forums and social media to see what people are talking about. This information can give you ideas for your own content or help you put together a specific topic.
3. Generate topic ideas
You should have no trouble generating ideas for topics to compose if you’ve done your research.
Remember to focus on topics that will be interesting and useful to your audience.
You can generate ideas by looking at what other people in your industry are talking about, what’s trending on social media, or by keeping up with the latest news in your field.
And there are different types of topic ideas that you can focus on. Some topic ideas are evergreen, for example a list of the best books for starting a new business. And others are trending, like ’15 Pop Songs for Your Next Instagram Reel’.
Also build a list of topics and a content calendar. Plan what you will publish and when. This makes it easier to stay on track and produce timely and relevant curations.
4. Be selective with your curations
When curating content, it is important to be selective and include only the best content. Remember, you’re not just rehashing material that’s easy to find. You need to dig deep while doing your research and go the extra mile to find useful content.
Doing so ensures that your audience gets value by following you online or staying subscribed to your email list.
5. Use the right format and tools
When you’ve gathered all the best content, it’s time to decide on a format. Using different tools and platforms, you can curate your selection of social media posts, music, images, blog posts and more.
Your audience’s preferences, your communication platform and the content itself will determine how you will present your curated content.
Here are some ideas:
- Use Scoop.it to seamlessly collect and distribute blog posts, articles, and other content on a web page
- Use free social media platforms like Pinterest, Instagram and more to host content around a specific topic. You will usually use images and videos to build your list of curations.
- Use a social feed plugin to showcase your social media posts directly on your website.
- Send newsletters to your community or group, including links to local events, news and other highlights.
- Create blog posts and ‘link bait’ content, including a stats post, roundup post and similar content
There you go, these are different ways you can curate content and distribute it as well. Let’s see what you should do once you’ve developed your curations.
6. Add your own opinion and spin
When creating content, it’s essential to have a unique approach and put your own spin on things. This makes your content stand out from the rest and helps you connect with your audience.
Make sure you choose the best content to include in your curations. And don’t be afraid to get personal when building your material. Sharing your personal preferences and why you think your audience should read a particular book or post are powerful ways to connect with people.
7. Promote your content
Once you’ve finalized your curated content, get the word out!
There are several ways to do this, and the method you choose will depend on your audience and the content itself.
Some tips to promote your curated content:
- Share it on social media
- Include a link in your email newsletter
- Embed it on your website or blog
- Write a blog post about it
- Cross-promote and link to your curated content on your website, social media and email newsletters
- Optimize your content for search using the right keywords and phrases
It is important to make sure that more people see your curated content. Encourage your audience to share what you’ve created to drive more traffic to your website and encourage more engagement.
Content curation is one of the most important aspects of content marketing. It allows you to share content from other sources while crediting the original creators. It helps you build relationships with other businesses and site owners and provide valuable content for your readers.
Now that you understand the importance of using content curation, check out Scoop.it for the best content curation tool out there.
You can create boards based on specific topics, add blog posts and articles, videos, image content and more.
You will find it easy to share useful content with your readers. So, get started today and give your content marketing the boost it needs!