October 2, 2022

How to use social media to promote your content marketing campaign

How to use social media to promote your content marketing campaign


How to use social media to promote your content marketing campaign

With over 4.6 billion users worldwide, social media is so much more than places to meet friends online. These platforms are quickly becoming ideal places for brands aiming to expand their reach and increase awareness – from large enterprises to fresh start-ups.

Today, nearly 97% of all Fortune 500 companies use at least one social media platform to promote their brands. That said, using social media for marketing doesn’t mean you bombard social media users with hard-selling marketing pitches. No one on the platforms wants to be sold to at every step of their experience.

This is where content marketing fits into the picture. It’s not all about getting users to buy your product or services right after landing on your profile. It’s more about engaging them and keeping them.

We’ll dive into some best practices for leveraging social media for promoting your content marketing campaign.

Why Social Media for Content Marketing?

We talked about how social media platforms are becoming an ideal place for brands as they are crowded – billions of active users scrolling through their feeds every day. This means more eyeballs for your content. However, this is not the only reason.

Whether you are a startup or even a blockchain gaming company, social media can be such an ideal channel for marketing content. Here’s why:

Features of paid advertising

Social media offers paid and organic ways to reach your target audience. If you want to go straight for the dead, paid social media advertising is there for you. These platforms offer great targeting options that help you target your ideal customers. Either way, they help you share content that resonates with the right audiences at the right time and place.

Collect user data

Social media platforms offer a treasure trove of data that you can use to improve your content strategy. You can learn about the type of content that gets the most engagement, the time when your audience is most active, and what kind of tone they prefer from you – all of which can help you create better content.

Immediate feedback

You quickly understand whether your content is a hit or miss with social media users. The comments, shares, and likes give you valuable feedback that helps you understand what’s working and what’s not—so you can quickly correct course.

Build a customer base

Through social media groups or forums, you can create a community of like-minded individuals around your brand. This is valuable as you will have direct access to people who are interested in what you do and are more likely to convert into customers or fans of your brand.

8 Ways to Leverage Social Media for Content Marketing Campaign

Now that we understand why social media can be such a valuable asset in promoting your content marketing campaign, let’s look at some ways to make the most of it.

#1. Choose the right platform

Not all social media platforms are created equal. Although you may be present at each of them, it does not mean that you should give each the same attention. Blasting your content across all social media platforms will not only drain resources, but it will also water down your message.

Remember that each social media platform has its own demographics and user preferences. So it’s always better to think about where your target audience hangs out the most and focus your energy on those platforms. It is important to choose the right platform for your business. It helps you come up with the right content format and well-tailored message.

If you are a B2B company, there is no better social media platform for your content than LinkedIn. Meanwhile, if you’re targeting teenagers, Snapchat or TikTok might be worth considering.

Distributing your content on the right social media platforms can also help you adjust your message and tone to match the platform. For example, Instagram is a great place to show your brand’s personality, while Twitter is perfect for newsletters or live tweet events.

#2. Create Snackable Content

It’s a battle for eyeballs on social media platforms out there. Everyone can create content, but not everyone can make it stand out and get attention. If you want your content to be more visible, make sure it’s snackable.

Your audience has a short attention span, and they are constantly bombarded with content from all sides. It is crucial to make sure that your content is easy to consume and digest.

Snackable content can come in many forms, such as images, videos, infographics, or even just short blog posts. The key is to make sure your content is easy to consume quickly on a small screen. This means avoiding large blocks of text, using simple language and using visuals to break up the text.

It’s also important to make sure your headlines are eye-catching and clickable. After all, your headline is what will determine whether users will stop reading your content or keep scrolling.

#3. Tell stories

You may have already noticed that every viral social media post has its own story behind it. That’s because stories are one of the most powerful ways to connect with your audience on an emotional level.

Check out the classic example of Always through their story-driven social media campaign #LikeAGirl:

Embed Video: Always #LikeAGirl

People like stories because they can easily relate to them. When you tell a story, you’re not just sharing information – you’re making a connection with your audience.

The story can be about anything, like how your product or service helped someone, an interesting behind-the-scenes look at your company, or even just a fun story about your brand.

Don’t just focus on convincing social media users to buy from you – focus on arousing their emotions first, so they’re more likely to remember you when they need your product or service.

#4. Provide diverse content

When it comes to content marketing, there is more to consider than just blog posts and articles. In fact, some of the most successful content marketing campaigns offer a wide variety of content types.

This diversity not only keeps things fresh for your audience, but also helps you reach a wider variety of people. Different people consume different types of content, so it’s important to provide a mix of content types to make sure everyone can find something they enjoy.

Some of the most popular content types on social media include:

  • Videos
  • GIFs
  • Infographics
  • Images

#5. Reuse your content

You don’t need to create new, freshly produced content to build a solid social media content strategy.

In fact, some of the most successful social media campaigns are based on repurposing existing content. Well, just because you’ve already published a blog post doesn’t mean its life is over.

It also doesn’t mean you should just post the same thing over and over again – it will get old quickly for your audience. Instead, try to find new ways to share your existing content. For example, you can turn a blog post into a video, or an infographic into a series of tweets.

Here’s how HubSpot posted a mini-infographic on their Instagram from their entire 2020 Remote Work Report:

Not only is this a great way to save time and resources, but it also helps you get more mileage out of your existing content. And who doesn’t want that?

#6. Leverage user-generated content

User Generated Content (UGC) is any type of content created by your users, instead of your brand. This can include anything from product reviews to social media posts.

If we talk about UGC, one of the best examples is the Starbucks Red Cup campaign. Every holiday season, the company releases red cups and encourages their customers to get creative with them by drawing their art and posting it on social media.

One of the great things about UGC is that it helps build trust and credibility with your audience. After all, if other people are happy with your product, then your potential customers are more likely to be too.

And, of course, UGC is also a great way to save time and resources on content creation. After all, why create new content when you can just curate the best of what your users have already created?

#7. Use trendy features

Social media platforms have some features that are gaining a lot of attraction and popularity. For example, Instagram has “Reels” while many TikTok users are attached to the “For You” page.

As a content marketer, you can use these features to your advantage to help your content reach a larger audience. For example, if you create a video for Instagram Reels, it has the potential to be seen by millions of people – not just your existing followers.

Of course, that doesn’t mean you have to use every trendy feature out there. It will quickly become overwhelming, and it is not necessary to achieve success. Just pick one or two that make sense for your brand, and focus on creating great content for those platforms.

#8. Use social media management tools

Managing social media content can be such a backbreaking job, especially if you are a small business with limited resources. That’s where social media management tools come in handy.

These tools help you automate some of the more tedious tasks, like scheduling posts and analyzing your analytics. This frees up your time so you can focus on creating great content, instead of spending hours on menial tasks.

Plus, many social media management tools like HootSuite and Buffer come with built-in features that make it easier to create and share great content.

get ready

Using social media for content marketing campaigns is a great way to reach a wider audience and build trust with your potential customers. The applicable and handy practices mentioned above will definitely help you get started.

However, one thing to keep in mind here is that the key to success with content marketing on social media is consistency. You need to show up regularly and post high-quality content if you want to build a following and get results.

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